You have just launched your small business and are feeling a heady combination of panic and excitement. You have already secured your first contract or order but where are you going to look for more business from?
How exactly do you advertise yourself and your business with a budget of next to nothing at all?
Here we share some of our tips as to how to promote your fledgling business for as little cash as possible.
- UPDATE YOUR WEBSITE REGULARLY
We really cannot stress just how important this one is. You not only need to have a website – and this is even if none of your business is really conducted on line at all – but it needs to work properly, look as if it was created in this century and be regularly updated.
If you don’t have a blog attached or associated to it, get one!
- USE SOCIAL MEDIA
Similarly your business or company should have a Facebook page and possibly also a twitter profile. Likewise there is Snapchat, LinkedIn and Pinterest.
Don’t just use it to talk about yourself and your services all the time (although obviously do use it for that as well) but get involved in local issues about the community. Respectfully, though!
- GET A BUSINESS CARD AND BE PREPARED TO USE IT BABY!
This may seem hopelessly old school, but you still very much ought to have a business card printed up with all your information on it and be prepared to give it to anyone and everyone you meet. Printed promotional items such as this are cheap to get and very versatile business tools.
Drop it in notice boards etc wherever possible and include it in mailouts.
- USE CHEAP PROMOTIONAL MERCHANDISE TO MAXIMUM EFFECT
By this we mean things like promotional mugs, branded giveaways and other merchandising products that can fit your name and business onto it.
It’s not just things like pens and mugs either, consider getting your company logo (you do have a logo right?) printed onto a t-shirt or other type of apparel. In the first instance, you could simply wear it yourself and give it to your staff members to wear also. This could help put your name about town, for very little cash outlay.
- HOST AN EVENT OR A WORKSHOP OF SOME KIND
If you need to drum up a little more interest in your company and business, why not host an evening event of some description. This could be anything from craft and cookery classes to something more specific to whatever it is that your business does.
By making it fun and getting people in the doors, you have won half the battle already. Many people who may simply never have set foot in your business premises or ever heard of you before may suddenly show up. Make sure you maximise your potential to get them to come back through the door as customers as soon as possible. This is where your business card and other business promotional products may also come in handy!